Abdulaziz Bakr is not just a social media icon; he’s an inspiration for aspiring influencers aiming to leave their mark. Through The Saudi Reporters and his individual efforts, Abdulaziz has shown how authenticity, creativity, and purpose can turn a passion into a career. Here’s how you can learn from his journey to become a bold Saudi influencer.

1. Start with Passion

Abdulaziz began his journey in 2010 when he and his twin brother Abdullah launched The Saudi Reporters on YouTube. They chose comedy because it was their shared passion, creating relatable skits, challenges, and funny vlogs that resonated with millions. For example, their video series on awkward daily scenarios struck a chord with viewers, earning millions of views and countless shares.

Your Lesson:
Find what you genuinely love—whether it’s comedy, fashion, travel, or education. Authentic passion keeps your content fresh and motivates you even when things get tough.

2. Be Consistent

The Saudi Reporters didn’t achieve 8.7 million subscribers overnight. They posted regularly, experimenting with formats while staying true to their humor and family-friendly approach. Their consistency, paired with their unique storytelling style, kept their audience engaged, leading to over 1.7 billion views.

Example:
Their Ramadan-themed challenge series became an annual tradition, drawing viewers who eagerly awaited new episodes each year. By sticking to a schedule and offering anticipated content, Abdulaziz created loyalty among his followers.

Your Lesson:
Post consistently, even if you start small. Whether it’s weekly vlogs or daily stories, showing up regularly builds trust and keeps your audience coming back.

3. Leverage Your Strengths

Abdulaziz knew his strengths—humor, relatability, and storytelling. He amplified these through creative collaborations with brands like Disney+ Middle East, where he starred in their first local ad campaign. His ability to blend his comedic style with the brand’s message made the campaign resonate with regional audiences.

Example:
In 2019, Abdulaziz and Abdullah partnered with Ray-Ban’s #ProudToBelong campaign in Jeddah, celebrating individuality and belonging. Their involvement added a local touch to a global brand, connecting deeply with Saudi viewers.

Your Lesson:
Identify your unique skills or personality traits and build your brand around them. Highlight these strengths when collaborating with others.

4. Collaborate Wisely

Abdulaziz has collaborated with top-tier brands like Coca-Cola, Samsung, and Netflix. He chooses campaigns that align with his personal values and audience expectations. For instance, his partnership with Cartoon Network and UNICEF MENA for the "Be A Friend" anti-bullying campaign demonstrated his commitment to social causes, earning him respect from both fans and organizations.

Your Lesson:
Don’t collaborate for the sake of it—choose partnerships that align with your identity. This ensures your audience sees the authenticity behind the collaboration, enhancing your credibility.

5. Make an Impact

Abdulaziz uses his platform to tackle real issues. His anti-bullying song with Cartoon Network wasn’t just entertaining; it sent a powerful message to kids about kindness and inclusion. Additionally, he and Abdullah humorously addressed academic integrity in a skit about cheating, sparking conversations about honesty in education.

Example:
In Ramadan 2020, the brothers broke a Guinness World Record for hosting the highest number of live YouTube viewers during a charity stream. This event combined entertainment with a higher purpose, showing how influencers can make a difference.

Your Lesson:
Don’t just entertain—educate, inspire, and advocate for change. Bold influencers leave a legacy by addressing issues that matter to their audience.

6. Think Big and Set Milestones

Abdulaziz’s Guinness World Record highlights his ambition to think beyond typical content creation. This bold move not only garnered global attention but also reinforced his ability to unite audiences for meaningful causes.

Example:
The Saudi Reporters’ "One-Day Adventure" series, where they attempted to complete epic tasks in 24 hours, showcased their creativity and drive to innovate within their content.

Your Lesson:
Set specific, ambitious goals for your platform—whether it’s reaching a subscriber milestone, launching a unique campaign, or achieving a record. Aim high and work toward it step by step.

Conclusion: Becoming a Bold Saudi Influencer

Abdulaziz Bakr’s story is filled with lessons for aspiring influencers. His journey teaches us that boldness is not just about creating content—it’s about creating impact. Start with passion, stay consistent, amplify your strengths, collaborate wisely, and use your platform to inspire change.

With dedication, creativity, and a clear purpose, you too can build a personal brand that resonates deeply with your audience and leaves a lasting legacy in Saudi Arabia's digital landscape.