Pioneering a New Narrative in Beauty
The Beginning of Her Journey
In 2015, Abeer Sinder began posting beauty tutorials, fashion inspiration, and lifestyle content on Instagram and YouTube. But her voice quickly transcended makeup routines. As Saudi Arabia’s first Black fashion and beauty vlogger, she started a much-needed conversation around identity, natural beauty, and representation.
A Voice for the Underrepresented
Abeer’s content does more than entertain—it empowers. She openly discusses topics like colorism and cultural acceptance, inviting her audience to challenge stereotypes and embrace their unique features. Her boldness in sharing her personal experiences has made her a beacon for diversity and a trusted voice among underrepresented communities in the Arab world.
Entrepreneurial Success with SNDR
Building a Brand with Purpose
Fueled by her mission for inclusivity, Abeer launched SNDR, a beauty boutique specializing in wigs, extensions, lashes, and textured hair care. SNDR’s offerings cater to a wide spectrum of beauty needs often ignored in traditional markets—especially in the Middle East.
🔍 SNDR isn’t just a brand—it’s representation, wrapped in confidence.
Rooted in Real Experience
What makes SNDR unique is its authenticity. Born out of Abeer's personal experience, the brand reflects the needs of women who’ve long felt unseen. SNDR is more than a business—it’s a platform for self-expression, representation, and cultural confidence.
Global Collaborations and Industry Recognition
Collaborating with Global Brands
Abeer’s influence extends far beyond Saudi Arabia. She’s partnered with iconic names in the global beauty industry, including MAC Cosmetics, where she participated in their Women’s Day campaign. Her collaborations are more than brand deals—they’re statements of inclusion and empowerment.
Beyond Beauty Campaigns
She’s also been featured in panels, conferences, and advocacy campaigns centered on diversity, identity, and entrepreneurship. These appearances amplify her voice as a cultural advocate and make her a multidimensional leader in both business and society.
A Role Model for Future Generations
More Than Just a Beauty Influencer
Abeer is not just a trendsetter—she’s a trailblazer. She’s shown young Arab and Black women that they don’t need to conform to outdated standards of beauty or success. Instead, they can build their own path—boldly, proudly, and unapologetically.
Cultural Icon and Business Leader
Through her content, brand, and advocacy, Abeer has redefined what it means to be a beauty leader in Saudi Arabia. She’s sparked a cultural shift that’s being felt throughout the region—and beyond.
A Lasting Influence
Inspiring a Movement
Abeer continues to inspire millions through her message that beauty comes in all shades, shapes, and textures. Her impact is long-lasting—not only because of her content, but because of the values she embodies.
A Universal Message
Whether through SNDR, social media, or global campaigns, Abeer’s message is powerful and clear: diversity is strength, authenticity is power, and representation matters.