In a world where the fitness industry often conforms to predictable trends, Hana, widely known as @itsalwayshana, has carved her path with unapologetic boldness and unmatched authenticity. Born in England with Saudi roots, Hana has become a trailblazer in the health and wellness space, inspiring millions across the GCC region and beyond. Her story is one of courage, determination, and a deep commitment to empowering others to live healthier, fuller lives.


Where It All Began

Hana’s journey started in the UK, where her early exposure to diverse cultures gave her a unique perspective on health and fitness. Her multicultural upbringing equipped her with the ability to connect with a broad audience while staying true to her roots. But Hana didn’t begin her fitness journey with a clear roadmap. Like many, she faced moments of self-doubt and uncertainty. Instead of letting these moments define her, Hana boldly leaned into her passion for fitness and wellness, documenting her journey with raw honesty on Instagram starting in 2013.


Daring to Be Different

From the very beginning, Hana stood out. Her content was more than just aesthetically pleasing—it was real, relatable, and refreshingly bold. While others curated picture-perfect feeds, Hana shared her struggles, her victories, and everything in between. Her workout tutorials, dietary advice, and motivational messages weren’t about quick fixes or superficial gains; they were about long-term, sustainable growth.

Hana dared to speak openly about the challenges of balancing a healthy lifestyle with cultural expectations, especially in a region where fitness was not traditionally a mainstream conversation. Her willingness to address these topics head-on set her apart and established her as a voice of change.


Building a Brand That Matters

Hana’s boldness didn’t stop at social media. She turned her vision into reality by founding Thyga Official, a wellness brand that reflects her dedication to building a community of fitness enthusiasts. Thyga isn’t just a brand; it’s a movement. It embodies Hana’s mission to make fitness accessible, inclusive, and empowering. From innovative products to resources that bring people together, Thyga is a testament to Hana’s fearless entrepreneurial spirit.


Facing Challenges with Courage

Every bold journey comes with its share of obstacles, and Hana’s was no different. As she gained recognition, she faced criticism, skepticism, and the inevitable challenges of staying relevant in a fast-paced digital world. But Hana’s resilience shone through. Instead of shying away, she embraced these challenges as opportunities to grow. Her unwavering confidence and ability to adapt have been key to her success, allowing her to remain a leading figure in the fitness industry.


Empowering Through Authenticity

What truly makes Hana bold is her authenticity. She doesn’t just tell her audience what they want to hear—she tells them what they need to hear. She champions body positivity, self-love, and the power of small, consistent steps toward a healthier life. Her ability to connect with her audience on a deeply personal level has created a loyal community that sees her as more than an influencer—they see her as a mentor and a friend.


Lessons from itsalwayshana

Lessons from itsalwayshana

Hana’s story is a masterclass in bold branding and fearless self-expression. For those looking to build their personal brand, here are key takeaways from her journey:

  1. Stay Authentic: Be true to yourself and your mission, even if it means standing out in unconventional ways.
  2. Embrace Challenges: See every setback as an opportunity to learn and grow.
  3. Create Meaningful Impact: Focus on building a community, not just an audience.
  4. Be Bold: Don’t be afraid to share your story, your struggles, and your victories.

Conclusion: A Legacy of Fearlessness

Hana’s journey is far from over, but her impact is already undeniable. She has shown that boldness, authenticity, and a commitment to one’s values can create a personal brand that resonates deeply with millions. As she continues to inspire through her fitness journey, entrepreneurial ventures, and unyielding confidence, Hana reminds us all of the power of daring to be different.

For more on Hana’s journey and to join her wellness movement, visit itsalwayshana.com.