Basma El-Khereiji is a pioneering Saudi entrepreneur, known for her contributions to the culinary industry and her advocacy for women's empowerment. She is the founder of The Social Kitchen, a unique dining concept that blends traditional Saudi hospitality with modern culinary experiences. Basma's journey from navigating societal challenges to establishing herself as a successful businesswoman reflects the broader transformation of Saudi Arabia in recent years.

Early Life and Cultural Challenges

Basma grew up in Saudi Arabia during a time when opportunities for women were extremely limited. She was one of four sisters in a society where the birth of a boy was highly anticipated. This early experience of gender-based expectations shaped her drive to prove her worth, not just as a woman but as an individual capable of achieving greatness.

Her childhood lacked visible female role models in leadership or public spaces. This void compelled her to "invent the role" she wanted to play in society. The traditional environment often restricted women's presence in the workplace and public life, making Basma’s aspirations seem like a distant dream.

Career Beginnings: Climbing Literal and Metaphorical Stairs

Basma’s professional journey began in a challenging environment. She was the only woman among over 10,000 employees in a large company. An incident from this period highlights the cultural resistance she faced—a company-wide notice from HR banned women from using the building's elevator, forcing her to climb the stairs to her office daily. This experience was a stark reminder of the systemic hurdles women had to overcome to establish themselves in the workforce.

Despite these challenges, Basma remained resilient. She developed a philosophy of focusing on what she could control—her own reactions, decisions, and growth. This mindset allowed her to navigate her career with patience and perseverance.

The Launch of The Social Kitchen

Basma's entrepreneurial spirit culminated in the creation of The Social Kitchen, a restaurant that embodies her love for hospitality and community building. The concept behind the restaurant goes beyond serving food; it aims to create a space where guests feel at home and experience authentic Saudi hospitality. Basma’s vision for The Social Kitchen is to make it a platform for cultural exchange and a model for Saudi-led businesses in the service industry.

Her expertise in the culinary field is not just about food but also about the emotions and experiences surrounding dining. She takes pride in curating meals that reflect not only her culinary skills but also her ability to connect with people through the joy of sharing food.

Basma is candid about her struggles with fear, anxiety, and the challenges of managing relationships. Therapy played a significant role in helping her develop a healthier approach to self-criticism and perfectionism. She learned to balance her desire to please others with the need to prioritize her well-being and that of her daughters.

She emphasizes the importance of self-reflection and the realization that "life will continue to give you shocks," but it is up to the individual to decide whether to rise again or remain stagnant. Her message to those struggling with similar issues is clear: understand that it is okay not to be liked by everyone, and that focusing on your own happiness is not selfish but necessary.

A Leader in Saudi Arabia’s Transformation

Basma's journey mirrors the broader narrative of change in Saudi Arabia. She highlights how the country has evolved into a land of opportunity, describing it as "the new America" where dreams can become reality. She believes that young Saudis today have unparalleled opportunities to grow, innovate, and contribute to the nation’s vision.

Her message to the youth is profound: “As much as you give to your country, your country will give back to you.” She encourages the next generation to work hard, be smart, and embrace the myriad opportunities available to them in Saudi Arabia.

Balancing Leadership and Vulnerability

Basma distinguishes between being a leader and a manager. She admits that while she may not excel in the structured discipline of management, she shines as a leader who inspires and motivates her team. Her leadership style is rooted in creativity and adaptability, understanding that the path to success is rarely linear.

Her sensitivity, which she once considered a weakness, has become a strength. She learned to harness her emotions constructively, using therapy and self-awareness to manage her responses in professional and personal settings.

Legacy and Vision for the Future

Basma El-Khereiji’s vision for her legacy is clear: she wants to leave a lasting impact on Saudi Arabia through her work in the culinary industry and beyond. She aims to build The Social Kitchen into a brand synonymous with quality, innovation, and authentic Saudi experiences. She also hopes to inspire young Saudis, particularly women, to pursue their dreams and contribute to the kingdom's growth.

Her story is a powerful testament to the impact of persistence, the courage to break societal norms, and the importance of staying true to one’s vision. As Saudi Arabia continues to open doors for women and entrepreneurs, Basma’s journey stands as a beacon of what is possible when talent meets opportunity.