Born on March 4, 1999, in Riyadh, Saudi Arabia, Yara Alnamlah is a trailblazing beauty influencer, entrepreneur, and content creator who has captured the hearts of millions with her inspiring journey. Seamlessly blending her Saudi heritage with modern aesthetics, Yara has emerged as a prominent figure in the global beauty and fashion industries.

Social Media Sensation

Yara began her career as a social media influencer in 2016, quickly gaining traction for her authentic content and beauty tutorials. With over 1.5 million followers on Instagram, she has become a household name, influencing a diverse audience through her engaging posts on beauty, skincare, and fashion.

Collaborations with International Brands

Her collaborations with renowned international brands like:

  • Dior
  • Hermès
  • CHANEL
  • Fendi
    reflect her unparalleled influence in the industry and her ability to represent Saudi women on a global stage.

Entrepreneurial Spirit

Yara’s bold approach extends beyond her social media presence. She is the founder of When Minds Meet (WMM) Holding, a dynamic company housing six affiliated businesses, including:

Key Ventures

  • Treat Products & Treat Salon: A luxury beauty brand and salon in Riyadh.
  • SoMatcha: Saudi Arabia's first specialized matcha café, launched in 2021.
  • Moonglaze: A beauty label that made history as the first Saudi brand to launch at Selfridges London in 2024.
  • Tinka: Another innovative venture under her entrepreneurial belt.

These achievements cement her as a visionary entrepreneur who continuously pushes boundaries. Her ventures reflect a perfect blend of cultural representation and global innovation.

Recognition and Impact

Yara’s remarkable contributions have earned her a place on the prestigious Forbes Middle East 30 Under 30 list in 2024. She stands as a beacon of inspiration for young Saudis and women worldwide, proving that bold ambitions, coupled with cultural pride, can lead to unparalleled success.

Architectural Foundations

Not just a beauty icon, Yara graduated with a degree in architecture from Prince Sultan University in Riyadh. Her architectural background has profoundly influenced her aesthetic sensibilities, evident in her sophisticated designs and ventures that harmonize tradition and modernity.

Promoting Saudi Heritage

Champion of Modest Fashion

Yara is celebrated for her efforts to incorporate Saudi culture into her work. She promotes modest fashion, supports local designers, and showcases traditional elements with a modern twist, embodying a unique narrative of Saudi beauty and fashion on the global stage.

The Bold Vision

Yara’s story is not just one of personal success but also of cultural representation and global influence. Her fearless pursuit of innovation in beauty, fashion, and entrepreneurship has inspired a generation to dream bigger and aim higher. Whether through her beauty tutorials or groundbreaking ventures, Yara Alnamlah is a bold voice redefining the narrative of Saudi influencers on a global stage.